Your Business is Marketing

In working with hundreds of small home business people I have clearly found one HUGE challenge amongst a very high percentage… they don’t think their business is about marketing… they think it’s about how great their product or service is.

Here’s what I mean… of course having a product or service that provides value, and fills a need is important. But, it means absolutely nothing if you can’t get it in front of the target, QUALIFIED market that will actually get their checkbook out and pay for it. I know this seems so unbelieveably obvious, but most small home business people, especially Network Marketers think it’s all about the product or service.

Lead generation is by far the most important aspect of any business, without it you don’t have prospects and without prospects you don’t have the potential to make sales. Most small home based people spend their time on the products – like 80% of their time – and spend maybe 5% of their time on learning and implementing effective marketing strategies that will help fill the pipeline.

I’m here to give it to you straight – if you don’t wake up to this fact that your business IS marketing – then you will never attain the income you know you deserve.

 Stay connnected to MyMarketingClub.com’s blog – and also become a member of MyMarketingClub.com – your business will thank you for it. Fast-track your online lead generation by discovering step-by-step videos that show you HOW to do it – not just what to do.

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2 Responses to “Your Business is Marketing”

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